Tools & Resources I Actually Use
No fluff list. These are the platforms and tools I’m personally using to build online income — and I’ll tell you exactly what each one does.
Start Here (Free)
New to all of this? Grab the free guide first. It’ll give you a clear picture of what’s possible before you spend a dime.
The Over-40 Affiliate Marketing Blueprint
FREE GUIDE — The Over-40 Affiliate Marketing Blueprint with AI tools — even if you’re not technical. Beginner-friendly, no hype, and built for people over 40 who want a clear starting point.
Send Me The Free Blueprint →Training & Systems
These are the programs I use to learn affiliate marketing and build my business. If you’re serious about getting started, these are worth a look.
Affiliate Mentor
A step-by-step affiliate marketing training system designed for beginners. This is the core program I follow — it walks you through setting up your business, choosing offers, and driving traffic. No guesswork, just a clear path to follow.
Watch the Free Walkthrough →Lawrence Publishing
At Lawrence Publishing, we create books, guides, and resources for people who refuse to let age define their limits. Whether you’re navigating relationships, reclaiming your health, or building a new income stream — we have the tools to help you move forward. Every product we publish is practical, actionable, and built for real life..
Books & Resources →DFY Funnels
Done-for-you sales funnels that are ready to deploy. If you don’t want to spend weeks building landing pages and email sequences from scratch, this saves you a ton of time. Plug in your links and you’re live.
See the Funnels →Website & Business Tools
These are the tools I use every day to run my website, manage my email list, and automate my business. You don’t need all of them — start with the basics and add as you grow.
Hostinger
Affordable, reliable website hosting. This is where midlifemoneymoves.com lives. Plans start at just a few dollars per month, and it’s built for people who want something simple that just works. I recommend starting here for your first website.
Get Started with Hostinger →WordPress
The platform that powers over 40% of the internet — including my site. If you want a professional website with full control over your content, WordPress is the foundation. Easy to learn, endlessly customizable, and works with every tool in this list.
Explore WordPress →GetResponse
My email marketing platform. I use it to collect subscribers, deliver my free guide, and run automated email sequences that nurture leads and promote my offers. They have a free tier that’s perfect for getting started with zero risk.
Try GetResponse Free →Make.com
The automation engine behind my blog. Make.com connects all my tools together — it automatically grabs a topic, writes a blog post with AI, and publishes it to my site three times a week. If you want to work smarter instead of harder, this is how.
Try Make.com →Traffic & Advertising
None of this works without eyeballs on your offers. These are the traffic sources I use to get real people to my pages.
LeadsLeap
A free traffic and advertising platform with built-in link tracking, page building, and ad posting. Great for beginners who want to start driving traffic without spending money. I use it as part of my daily advertising routine.
Join LeadsLeap Free →WorldProfit
An all-in-one online business center with traffic generation, landing pages, and marketing tools. They’ve been around for over 25 years and provide training plus traffic sources — a solid option if you want an ecosystem that does a lot of the heavy lifting.
Explore WorldProfit →Herculist
One of the most established safelist and email advertising platforms. I use Herculist to post ads promoting my lead magnet and affiliate offers. Simple to use, consistent exposure, and affordable for any budget.
Check Out Herculist →European Safelist
An international advertising platform that lets you reach a global audience. Good for expanding your reach beyond the U.S. market and testing your ads with different demographics.
Join European Safelist →Traffic Authority
A premium paid traffic source that delivers real, targeted visitors to your pages. When you’re ready to invest in scaling your business and want quality clicks — not bot traffic — this is where you go.
Explore Traffic Packages →Udimi — Solo Ads Marketplace
The go-to marketplace for buying solo ads — where email list owners send your offer to their subscribers. It’s one of the fastest ways to get targeted traffic to a landing page. I use it to drive signups to my lead magnets.
Browse Solo Ad Sellers →Disclosure: Some of the links on this page are affiliate links, which means I may earn a small commission if you sign up or make a purchase — at no extra cost to you. I only recommend tools and programs I personally use or have thoroughly vetted. Your trust matters more to me than any commission.