5 AI Tools That Make Online Marketing Easy (Even If You’re Not Tech-Savvy)
I’m going to be straight with you: I am not a tech person.
I didn’t grow up with computers. I spent my career in hotels, banking, and as a loan officer. The most technical thing I did was use Excel spreadsheets. And honestly, I wasn’t great at that either.
But here I am at 65, running a website, building an email list, creating videos, and publishing blog posts — all with the help of AI tools that didn’t exist five years ago.
If I can do this, you absolutely can too. Here are the five AI tools that make it possible.
1. ChatGPT — Your Writing Partner
What it does: Writes emails, blog posts, social media captions, ad copy — basically anything that involves words.
How I use it: I tell it what I want to write about, give it my tone of voice (“conversational, no fluff, like talking to a friend”), and it gives me a draft in 30 seconds. I edit it to make it sound like me, and I’m done. What used to take me 2 hours now takes 20 minutes.
Why it matters for you: If writing is what’s holding you back from creating content, this removes that barrier completely. You don’t need to be a good writer. You need to be a good editor — and that’s a much easier skill to learn.
Cost: Free version available. Paid version is $20/month.
2. Creative AI / HeyGen — Video Without a Camera
What it does: Creates videos of you talking — without you actually recording anything. You upload a photo, it creates a digital avatar that looks and sounds like you, and you just type in what you want it to say.
How I use it: I create short “Did You Know?” videos for TikTok, Instagram Reels, and YouTube Shorts. I write a 30-second script, paste it in, and the AI creates a video of “me” presenting it. I batch-create a month’s worth of videos in one sitting.
Why it matters for you: If you don’t want to be on camera, or you don’t have the equipment, or you just hate the way you look on video — this solves all of that. Your avatar does the talking for you.
Cost: Plans vary. Creative AI starts around $20/month.
3. GetResponse — Email Marketing on Autopilot
What it does: Collects email addresses, sends automated email sequences, and manages your subscriber list.
How I use it: When someone downloads my free guide from my website, GetResponse automatically sends them the guide, then follows up with a series of emails over the next few days introducing them to the tools and programs I recommend. I set it up once, and it runs 24/7 without me touching it.
Why it matters for you: Email marketing is still the #1 way to make money online. Social media reach is unpredictable — but when someone is on your email list, you can reach them directly, every time. GetResponse makes the tech side of that almost effortless.
Cost: Free tier available for up to 500 contacts.
4. WordPress + Kadence Theme — Your Home Base
What it does: WordPress is the platform that powers your website. Kadence is a free theme that makes it look professional without needing a designer.
How I use it: My entire website — midlifemoneymoves.com — runs on WordPress with the Kadence theme. I built it myself with zero coding knowledge. Every blog post, every page, every opt-in form lives here. It’s my home base on the internet.
Why it matters for you: You need a website. Period. Social media platforms can change their algorithms or shut down your account overnight. Your website is the one piece of online real estate you actually own. And with WordPress + Kadence, you can build one for less than $5/month in hosting costs.
Cost: WordPress is free. Hosting runs about $3-5/month through Hostinger.
5. Claude AI — Your Strategy Brain
What it does: Similar to ChatGPT but with a different approach. Claude is great for longer conversations, strategic thinking, and building out complex projects step by step.
How I use it: I use Claude as my business partner. It helps me plan content strategies, troubleshoot technical issues, write page copy, and think through marketing decisions. It’s like having a consultant on call 24/7 who never gets tired of my questions.
Why it matters for you: When you’re a solopreneur, you don’t have a team to bounce ideas off. AI fills that gap. You can ask it anything — from “how do I set up an email sequence” to “what should I post on Facebook today” — and get a thoughtful, detailed answer in seconds.
Cost: Free version available. Pro version is $20/month.
The Bottom Line
Five years ago, building an online business required skills most of us didn’t have and couldn’t afford to hire. Today, AI handles the heavy lifting. You bring the experience, the story, and the work ethic. AI handles the tech.
You don’t need to understand how these tools work under the hood. You just need to know which buttons to click. And if I can figure that out at 65 with a broken back and zero tech background — so can you.
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— Anthony