How to build, write, and grow an email list as a solopreneur — even on a small budget with no team.
A few years ago, I found myself sitting at my cluttered dining room table, staring at two browser tabs open on my laptop: one for an email marketing service and another for my slowly growing YouTube channel. The question of where to focus my energy felt like a game of tug-of-war in my mind. Should…
When I first started using Pinterest to grow my email list, I was skeptical. I had bought into the myth that Pinterest was just for recipes and DIY projects. But a conversation with a fellow blogger opened my eyes to its real potential. She shared how she had grown her email list by hundreds of…
You don’t need a developer or a big budget to build a sales funnel. I built mine at 65 with neither — here’s exactly how. I remember spending hours trying to decipher what a “landing page” was, let alone figuring out how to connect all the dots without hiring a developer. But over time, I…
An email list costs more than the “just collect sign-ups” crowd admits — and less than the gurus claim. Here are the real 2026 numbers. While the concept of a list might conjure images of free online sign-ups, the reality is that most successful marketers spend hundreds, if not thousands, securing their subscriber base. Let’s…
Understanding Your Audience Let’s start with the big picture. If you want your emails to be opened and read, you need to know who you’re talking to. Think about what keeps your reader up at night. What are their dreams, fears, and challenges? Once you understand your audience, you can craft messages that resonate with…
Introduction Building an email list from scratch can feel like climbing a mountain, especially if you’re doing it on a zero budget. But trust me, it’s not just possible—it’s completely doable! As someone who’s been through the ups and downs of online ventures and has learned a thing or two along the way, I’m here…